Tom Riggs

Tom Riggs is Co-Founder and Chief Strategy Officer of Wavelength Labs. He also co-founded MindWire in Phoenix, where he has been CEO for close to a decade. He has spent more than fifteen years in front of sales teams, training thousands of professionals across financial services, manufacturing, automotive, insurance and healthcare. He holds an MBA from the University of Chicago Booth School of Business.

Tom's perspective comes from the room. He has watched the moment a seasoned rep realizes they have been selling the same way to every buyer for twenty years, and he can usually tell within an hour which teams are nodding along and which ones are going to change. That distinction is what he pays attention to.

At Wavelength Labs he leads organizational strategy and continues to facilitate workshops. He keeps circling three things: adaptive selling, why top performers cannot explain what makes them good, and the gap between what managers are asked to do and what they have time for.