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    The problem with most training?

    It stops. Right when it should start working.

    We built Wavelength Labs because that gap is where the money goes. The workshop is not where the investment is lost. Everything after it is, and nobody was covering that.

    What is Wavelength Labs

    Being on the same wavelength is not the same as agreeing. It is what happens just before two people stop having to explain themselves to each other.

    Sales and leadership both run on it. When it is there, the conversation moves. When it is not, everyone works twice as hard for half the result and blames each other.

    The company exists to make that state reachable on purpose instead of by luck.

    What is Wavelength Labs
    Team collaboration representing Wavelength Labs belief in continuous skill development

    Our Belief

    Charisma in the classroom is the easiest thing to sell in this business and the least useful thing to buy. What matters is what happens after everyone goes back to work.

    Nobody in this industry disputes that behavior change takes repeated practice. The industry sells one-time events anyway, because an event is easy to schedule, easy to invoice, and over by Friday. Practice is none of those things.

    So we built the practice into the product, where it happens whether or not anyone remembers to make it happen.

    Explore the discipline at the heart of everything we teach

    Our Story

    The three of us have worked together since 2010, starting at Universal Technical Institute. None of us sold training back then. We bought it, approved the invoices, and then watched the results disappear by the next quarter. Again and again, we saw training stop right where growth should start.

    Teams left the room energized and holding a new framework. Before long the energy was gone, the framework was in a drawer, and the manager who was supposed to reinforce it had six other things on fire. Nobody could say what had stuck, so nobody could say whether it had been worth it.

    So we built the thing we could never buy. The workshop is still a workshop. What is different is everything that happens after it.

    Wavelength Labs founders building a training company that makes skills stick

    Leadership Team

    Jeff May

    Jeff May

    Co-Founder & CEO

    Chief Marketing and Chief Information Officer at Cadence Education, where he helped grow the business from 180 locations to more than 325.

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    Tom Riggs

    Tom Riggs

    Co-Founder & CSO

    Chicago Booth MBA who has run MindWire in Phoenix for close to a decade. He is the one who plays the buyer who does not want to be sold to, and he is unnervingly good at it.

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    Jerry Rutter

    Jerry Rutter

    Co-Founder & CGO

    Decades in human capital management, and a co-founder of MindWire alongside Tom. He is the one who calls people "tricky humans," and he means it as a compliment.

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    What Drives Us

    Selling and leading are learnable. Not in the sense that you can read about them, in the sense that you can practice them badly until you practice them well.

    The content we teach is the best work we have ever done. The practice is what keeps it from fading.

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